Selected projects
The work, and what it had to do.
Every project here started as a business problem rather than a design brief. Each case explains the constraint we were designing against, and what came out the other end.
Onboarding redesign for a mobile app
A UX audit found where new users stopped; the redesign only touched those screens.
Monthly social system for a restaurant group
A repeatable monthly design system across four outlets that still look like one group.
Seed-stage pitch deck
Eighteen slides rebuilt so the numbers land in the first ten seconds of each one.
28-page company profile for an exporter
A profile built to be handed across a table at a trade fair and survive the flight home.
Forty-cover cafe — layout and 3D
Seating, service flow and lighting resolved on paper before a single wall was touched.
60-second explainer for a fintech product
A script-first explainer, cut once and delivered in every aspect ratio the campaign needed.
Identity system for a D2C skincare label
One visual language covering packaging, feed, ads and the website — with rules the in-house team can follow.
Analytics dashboard for a B2B SaaS product
A dense reporting screen redesigned around the three questions users actually opened it to answer.
Cold-pressed oil range — packaging system
A six-SKU packaging system built so a new variant can be added without redrawing the range.
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