Sample project — replace with your own

Identity system for a D2C skincare label

One visual language covering packaging, feed, ads and the website — with rules the in-house team can follow.

A young skincare brand with three freelancers producing three different-looking brands. We built a single identity system: a wordmark that holds up at label size, a two-colour palette with a defined tint scale, a type pairing licensed for both print and web, and a photography direction anyone can brief a shoot against.

The guidelines document is deliberately short — the rules people actually break, with correct and incorrect examples, and a template pack so the team can produce on-brand posts without opening a design file from scratch.

What came out of it

One identity across packaging, feed and site
Template pack for in-house production
Guidelines short enough to be read

More work

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Sample CO

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A script-first explainer, cut once and delivered in every aspect ratio the campaign needed.

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