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Branding & Digital Design

Brand Identity Design

One visual language, applied properly across every channel.

Attention on a feed is measured in fractions of a second. Brand Identity Design has to work at thumbnail size, on a cracked phone screen, with the sound off. That constraint drives every decision we make: bold hierarchy, high contrast, and a single message per asset.

You get options, not a single take-it-or-leave-it file. We present routes with a rationale, refine the chosen one, then deliver master files plus every export size you need — so nothing gets cropped badly or re-saved into mush.

What you get

  • Master source files plus exports in every size you need
  • Colour codes, typefaces and usage rules documented in one place
  • Platform-correct dimensions so nothing is cropped or compressed badly
  • Editable templates so your team can produce variations in-house
  • Copy support — headline and caption direction, not just layout

Questions we get asked

A short brief on your audience and offer, any existing brand assets, and examples of work you like and dislike. If you are starting from zero, we will run you through a short questionnaire that gets us there.

Two distinct directions for the first presentation, each with a written rationale. Once you pick one, refinement rounds are on that direction — that keeps momentum instead of restarting every week.

A single asset typically turns around in two to four working days. A full set or a monthly retainer runs on an agreed content calendar with fixed delivery dates.

Prefer email? Write to thegrafixera@gmail.com directly.

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